EMCWorld2015 day 1 news

We are at EMCWorld2015 in Vegas this week. Day 1 was great with new XtremIO 4.0, “The Beast”, new enhanced Data Protection, and a new VCE VxRACK converged infrastructure solution announcements. Somewhere in all the hoopla I saw an all flash VNXe appliance and VMAX3 with a cloud storage tier but these seemed to be just teasers.

XtremIO 4.0

The new hardware provides 40TB per X-brick and with compression/dedupe and the new 8-Xbrick cluster provides 320TB raw or 1.9PB effective capacity. As XtremIO supports 150K mixed IOPS/XBrick, an 8-Xbrick cluster could do 1.2M IOPS or with 250K read IOPS/Xbrick that’s 2.0M IOPS.

XtremIO 4.0 now also includes RecoverPoint integration. (I assume this means they have integrated the write splitter directly into XtremIO that way you don’t need the host version or the switch version of the write splitter.)

The other thing XtremIO 4.0 introduces is non-disruptive upgrades. This means that they can expand or contract the cluster without taking down IO activity.

There was also some mention of better application consistent snapshots, which I suspect means Microsoft VSS integration.

XtremIO 4.0 is a free software upgrade, so the ability to scale up to 8-Xbricks and non-disruptive cluster changes, and RecoverPoint integration can all be added to current XtremIO systems.

Data Protection

EMC introduced a new top end DataDomain hardware appliance the DataDomain 9500, which has 1.5X the performance (58.7TB/hr) and 4X the capacity (1.7PB) of their nearest competitor solution.

They also added a new software feature (from Maginetics) called CloudBoost™.  CloudBoost allows Networker and Avamar to backup to cloud storage. EMC also added Microsoft Ofc365 cloud backup to Spannings previous Google Apps and SalesForce cloud backups.

VMAX3 Protect Point was also enhanced to provide native backup for Oracle, Microsoft SQL Server, and IBM DB2 application environments. ProtectPoint offers a direct path between VMAX3 and  DataDomain appliances and can speed up backup performance by 20X.

EMC also announced Project Falcon which is a virtual appliance version of DataDomain software


This is a rack sized, stack of VSPEX Blue appliances (a VMware EVO:RAIL solution) with new software to bring the VCE useability and data center scale services to a hyper-converged solution. Each appliance is a 2U rack mounted compute intensive or storage intensive unit. The Blue appliances are configureed in a rack for VxRACK and with version 1 you can use VMware or KVM as a chose your own hypervisor. Version 2 will come out later this year and will be based on a complete VMware stack known as EVO: RACK.

Storage services are supplied by EMC ScaleIO. You can purchase a 1/4 rack, 1/2  rack or full rack which includes top of rack networking. You can also scale out by adding more full racks to the system. EMC said that it can technically support 1000s of racks VSPEX Blue appliances for up to ~38PB of storage.

The significant thing is that the VCE VxRACK supplies the VCE customer experience, in a hyper converged solution. However, the focus for VxRACK is tier 2 applications that don’t have a need for the extremely high availability, low response times and high performance of tier 1 applications that run on their VBLOCK solutions (with VNX, VMAX or XtremIO storage).


They had a 5th grader provision an VMAX3 gold storage (LUN) and convert it to a diamond storage (LUN) in 20.48 seconds. It seemed pretty simple to me but the kid blazed through the screens a bit fast for me to see what was going on. It wasn’t nearly as complex as it used to be.

VMAX3 also introduces CloudArray™, which uses FastX storage tiering to cloud storage (using onboard TwinStrata software). This could be used as a tier 3 or 4 storage. EMC also mentioned that you can have an XtremIO (maybe an Xbrick) behind a VMAX3 storage system. VMAX3’s software rewrite has separated data services from backend storage and one can see EMC rolling out different backend storage (like cloud storage or XtremIO) in future offerings.

Other Notes

There was a lot of discussion about the “Information Generation” a new customer for IT services. This is tied to the 3rd platform transformation that’s happening in the industry today. To address this new world IT needs to have 5 attributes:

  1. Predictively spot new opportunities for services/products
  2. Deliver a personalized experience
  3. Innovate in an agile way
  4. Develop trusted programs/apps Demonstrate transparency & trust
  5. Operate in real time

David Goulden talked a lot about what this all means and I encourage you to take a look at the video stream to learn more.

Speaking of video last year was the first year there were more online viewers of EMCWorld than actual participants. So this year EMC upped their game with more entertainment value. The opening dance sequence was pretty impressive.

A lot of talk today was on 3rd platform and the transition from 2nd platform. EMC says their new products are Platform 2.5 which are enablers for 3rd platform. I asked the question what the 3rd platform storage environment looks like and they said scale-out (read ScaleIO) converged storage environment with flash for meta-data/indexing.

As the 3rd platform transforms IT there will be some customers that will want to own the infrastructure, some that will want to use service providers and some that will use public cloud services. EMC’s hope is to capture those customers that want to own it or use service providers.

Tomorrow the focus will be on the Federation with Pivotal and VMware being up for keynotes and other sessions. Stay tuned.