A major storage vendor had a new product feature coming out which would improve the BC/DR capabilities of their storage solution.
The new feature had some very interesting technical characteristics never before seen in the storage industry.
The vendor selected Silverton Consulting to write up a white paper on the new feature and highlighted the white paper in a major technical new website as well as handouts in IT conferences and downloads from their own website.
The white paper was freely translated into a number of major languages by the vendor and is now available on a number of regional and business partner websites.