Pure Storage FlashBlade well positioned for next generation storage

IMG_6344Sometimes, long after I listen to a vendor’s discussion, I come away wondering why they do what they do. Oftentimes, it passes but after a recent session with Pure Storage at SFD10, it lingered.

Why engineer storage hardware?

In the last week or so, executives at Hitachi mentioned that they plan to reduce  hardware R&D activities for their high end storage. There was much confusion what it all meant but from what I hear, they are ahead now, and maybe it makes more sense to do less hardware and more software for their next generation high end storage. We have talked about hardware vs. software innovation a lot (see recent post: TPU and hardware vs. software innovation [round 3]).
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